Hello, I'm
Fahmi Fadillah
Optimizing Organic & Paid Digital Channels to Drive Sales Growth
- address
- Cikarang Utara, Kab. Bekasi
- fhmie4@gmail.com / info@fahmif.com
- expertise
- Google Ads, Meta Ads, WordPress Based Website Development
- INDUSTRY
- Piping System
Professional Skills
With a unique background bridging technical sales and digital marketing, I specialize in connecting complex engineering solutions (HDPE piping) with modern growth strategies. Beyond just closing deals, I focus on integrating technical knowledge with digital initiatives to maximize reach and conversion. I am a firm believer in continuous learning, constantly upskilling to stay ahead of digital trends and adapt to dynamic market needs.
Resume
Experience
Digital Presence & Activation
PT Garda Surya Indonesia
Key Contributions:
– Developed and optimized website performance and SEO for agenpipa.co.id, including content creation and management.
– Built and managed Instagram & Facebook accounts (@agen.pipa), including content development and audience engagement.
– Expanded into e-commerce platforms (Tokopedia, Shopee, TikTok Shop), optimized product listings (SEO), and boosted performance through paid ads.
– Planned, developed, and optimized Meta Ads campaigns with goals focused on interaction and sales conversion.
– Planned, developed, and optimized Google Ads (Search Traffic, Performance Max) to capture demand-driven leads.
– Conducted market research on potential products for import that align with Indonesia’s piping industry needs.
Key Achievements:
– Built the e-commerce (Tokopedia & Tiktok: Garda Surya Indonesia) channel from scratch and generated 275+ retail orders, managing end-to-end operations independently (strategy, execution, and optimization).
– Increased organic website visibility from zero to consistent top 10 rankings on Google through SEO initiatives. Tools: Google Search Console and Semrush (July–December 2025).
– Planned, executed, and optimized performance marketing campaigns (Meta Ads & Google Ads/SEM) single-handedly, achieving ROAS 100.2, PROAS 11.4, and generating IDR 3.75B+ in revenue (July–December 2025) for large B2B/project-based clients.
– Maintained a 22% closing rate from qualified leads/quotations to purchase orders, overseeing the full sales cycle independently.
Sales & Marketing Staff
PT Shuanglin Pipe Indonesia
Sales
– Independently built and qualified 170+ leads weekly across multiple digital platforms—ensuring a consistent and targeted sales pipeline, with 18–25% qualified leads ready for conversion.
– Conducted onsite visits, delivered tailored product presentations, and proposed customized piping solutions, resulting in stronger partnerships and increased purchase orders.
– Provided responsive after-sales support and maintained high availability to address urgent customer needs, fostering long-term trust and satisfaction.
– Generated IDR 3.4B in sales within 9 months, with 30% repeat orders, highlighting customer trust and long-term loyalty.
Marketing
– Initiated & launched the company’s first Meta Ads campaign (Nov 2024), achieving ROAS 149 (generating +150 leads, CPR IDR 2,800, CPM IDR 10,000, CTR 2.38%) with IDR 65M sales from just IDR 436K spend—paving the way for digital marketing adoption sales company strategy in Jan 2025, where I became PIC.
– Planned, executed, and optimized Meta Ads (campaigns, ad sets, creatives). With a total budget of IDR 2.77M, drove +600 leads (CPR IDR 4,500, CPM IDR 16,000, CTR 2.16%) and IDR 260M in sales, achieving ROAS 93. Performed ongoing optimization (daily/weekly) to maintain and improve CTR, CPR, and CPM performance. Proving digital marketing (Meta Ads) effectiveness and scalability.
– Designed and edited engaging creatives and videos (via Canva & Capcut) for Instagram (@sholin.pipe) and TikTok, enhancing brand presence across digital channels.
– Developed and managed the corporate website from zero (www.sholinpipe.co.id) using WordPress, with key plugins such as Elementor Pro, Site Kit, YOAST SEO Free, and Table Press to improve SEO and user experience. And also maintain old website (www.shuanglinpipe.co.id)
– Represented the company at key industry exhibitions (Palmex Jakarta, Co-Mining, IndoBuildTech 2025).
Education
Business Administration (S-1)
President University, Jababeka
Graduate of an international program with a 3.81 GPA, featuring a 100% English-medium instruction and thesis. Successfully completed the degree in an accelerated 3-year timeline while maintaining active membership in the Student Association. Offers a strong combination of English proficiency, academic discipline, and organizational experience.
